December 09, 2008

Water Better Than Wine

Pasajes #99, September 2008

Every bottle of water is a luxury product itself. Nevertheless global per capita consumption is on a sharp rise from 12.6 liters per person per year in 1996 to over 24.0 liters in 2004. In all of the countries with a high rate of bottled water consumption, the tap water does not taste any different. It’s just more convenient and some believe healthier to drink water from remote wells. However for the jet-set not every water does taste the same. Like wine, bottled water has terroir, or a sense of place and is now making the transition from being considered a commodity to being considered a luxury product with its own origin and label.
Producer: Theo Deutinger, Romuald Dehio