December 15, 2006

Reference Rotterdam - How Real Estate Agencies Claim Public Space

Rotterdam, comissioned by AIR, December 2006

Commissioned by the Rotterdam Architecture Institute (AIR) we investigated the language and imagery used in real estate selling brochures, in order to promote 15 buildings in Rotterdam. By doing this we were able to show how public spaces, landmarks and services provided by the city where claimed for promoting and selling apartments.

Client: Arie Lengkeek, AIR - Rotterdam
Design Team: Simon Davis, Theo Deutinger, Andreas Kofler